Coworking is a growing trend. Some coworking spaces provide a lot more than just affordable and flexible office space, coffee and conference rooms. They offer a community of support.
You can’t be what you can’t see
Better yet are roles models who aren’t just a story in the media. In coworking communities, they’re people you grab a cup of coffee with or engage in conversation around the water cooler.
Research shows that entrepreneurs with larger and more diverse networks grow their businesses bigger. Yet, even though women are great communicators and collaborators, we don’t excel at building power networks. Women tend to build deep and narrow networks while men wide and shallow ones. The weaker ties built by casting a wide networking net are the greatest source of new ideas, information and opportunities.
Limited networks make it difficult for female founders to find capital, customers, vendors, employees, etc. At coworking spaces, your next client, investor or future partner may be part of the community. Or, a person you meet can refer you to the people you need to meet.